Category: Blog

Link-building is one of the main techniques used for SEO and the link building campaign is a crucial part of every Search Engine Optimization project, but how long does it take for results to appear? Normally, a link-building campaign is more of a long-term process rather than a short one as it takes around four to six months for directly related results to appear. It also requires a careful approach that will ultimately save time and money. Over juiced link-building campaigns usually end up doing more harm than good.   Now that we’ve learned how much it takes for backlinks to produce their first effects, the next question arises: why does it take so long? Well, there are three main points that are causing this and below we’re going to…

Without exception, this is one of the questions that we are being asked by every new client and without exception our answer is “it depends”. Considering this is one of the primary questions that we are being requested to provide an answer to, we thought we should address it in a blog post, explaining why no one can know for sure when a website will reach the 1st page of Google. The problem with estimating when a website will reach the first page of Google for certain keywords is that there are so many variables to consider: budget, competition, domain authority, etc. The top-ranking pages are old! In a study performed by Ahrefs on 2 million random keywords and data taken on the Top 10 ranking pages for each of…

If you are interested in how SEO evolves, you need to learn about the optimization for RankBrain. Why does it matter? Because Google communicated that RankBrain is their third most valuable ranking indicator. This short guide will summarize the key aspects you need to know about Google’s RankBrain algorithm.   Content: Part 1: What is Google RankBrain? Part 2: How is SEO Keyword Research Influenced? Part 3: How to Optimize for RankBrain? Let’s go.   Part 1: What is Google RankBrain? RankBrain is an AI algorithm developed by Google that helps sort, process and understand search queries (keywords). Think of it this way – every change to Google’s algorithm would’ve been done manually before RankBrain, and it actually achieved a 10% more accurate predicting of the #1 Google result, compared…

When we talk about Search Engine Optimisation, we talk about all of the possible measures to take in order for a website to reach high rankings in the results pages of search engines. Often times though, user’s needs fall second in the process, when they should be the focus point of any SEO strategy. Smart SEO tackles this problem. After all, it is the user who has to benefit from your services or products. This is why your website should be designed in an intuitive manner, focusing on keywords which will help your visitors and customers get what they need. HED-Solutions offers customised SEO business packages as we know SEO is a great tool any company can leverage in order to reach and attract visitors to ultimately convert them into…

Organic SEO has come a long way since the early beginnings of Google and nowadays the number of options to promoting your website in the digital world has increased significantly. Social Media & PPC changed things, or did they? If ten years ago you would have owned a website and you were looking for options to invest in digital marketing, the choices would have been limited: you could have opted for SEO or for Adwords, and that was about it. Currently, if you want to promote your website, you have many other options to choose from and many social media platforms with hundreds of millions of users each month where you can advertise your business . Facebook, Instagram, Twitter, LinkedIn, Pinterest , and the list goes on and on. With…

  Search Engine Optimization is very important for your website if you want to get ahead of your competition, but there are some small tips that you can apply to increase your website in SERPs without having to hire a specialized SEO Agency, such as HED Solutions, to do it for you.     Here are Top 5 SEO tips that will increase the search engine optimization level of your website, but won’t cost any money:   1. Constantly provide shareable, fresh and useful content If you have a blog on your website make sure to keep it constantly updated with articles that will keep your readers (and potential customers) interested and yearning to come back for more. You can add anything from interesting statistics, to informative posts or funny…

BESPOKE SEO STRATEGY. We are the best at what we do because we deploy a strategy tailored to each customer, depending on your industry. We analyse your top competitors and their SEO strategies to find out what you have been missing out. We use our expertise to develop a new strategy for your business in order for it to improve its ranking in search results. Furthermore, we analyse your website’s online reputation profile and optimise it. EFFICIENCY. Search Engine Optimisation is more efficient on the long run, compared to Pay Per Click campaigns, which have zero ROI once they have ended. Nevertheless, these 2 strategies can run simultaneously with joint benefits. The one thing to remember is that without SEO, a website is pretty much unknown. PENALTY CHECK. We check…

We sell our work through SEO Packages for a better understanding of the benefits unlocked with each SEO package. This way anyone can compare the benefits of a certain package with its price and take the best decision for his business. Why are there such big price differences between the packages? The pricing differences between the SEO Packages for businesses are influenced by many aspects, but it mostly depends on important aspects such as the amount of work or how much time we reserve for your project and how many pages your website has. Can I get any results with the Lite or Standard packages? You will get results with any of our four packages, so if the size of your website fits any of these two packages and we…

Every business with a website will want at some point to go up in the search engine rankings, especially in Google. There are two options for this: either you try to do it yourself or you hire an SEO agency for businesses like HED Solutions, which can get real results that are visible in the number of leads and sales value. You might find lots of advice on the internet about how to rank up your website in the SERPs, but often these advices won’t work because they are outdated, are coming from a bad source or simply because each website needs something different. The latter is what matters the most, which is why we have included in our SEO packages the amazing bespoke link building feature, where we use…